Companies gradually began to realize that developing their business in a saturated market and taking their brand to the next level is a task that specialized PR companies can better handle than traditional ones.
A solid understanding of the local market and client management experience in this industry, as well as the right network and connections, help specialized PR agencies to develop tailor-made strategies that help meet the specific needs of the sector in line with the company’s business goals.
Of course, now all business in the world is now being built on social networks. Many business account owners even buy Instagram followers to promote their online store or personal blog. Consequently, PR occurs by expanding the audience on social networks.
The human factor matters
PR is a business of persuasion. A public relations professional is constantly immersed in persuasion tactics or influencing internal and external stakeholders to promote their clients. To reach their target audiences, brands need people with a high level of creativity, problem-solving ability, and out-of-the-box thinking.
To reach audiences more convincingly, companies need to develop their brands on social media. To do this, some of them buy real Instagram followers to gain a large audience from all over the world.
A year of micro-influence
Research by Mediahub found that collaborating with micro-influencers can show 85 percent more engagement rates compared to an influencer with 100,000 subscribers. In addition, micro-influencers, as experts in their field, are also ready to actively participate in significant campaigns and share their ideas in order to become true partners of brands.
The social media landscape in China is truly diverse and very different from what we are used to in the West. But what about local influencers? Outside the most remote villages, life in China revolves around smartphones. And it’s not just young, successful people who digitize their lives. Chinese influencers hold a tremendous amount of power in their hands. But at the same time, they have little or no effect on the way their government Internet develops. Right now, just like in the West, there is a rise in micro-influencers in China. You can also notice the visual undersaturation of Chinese social media. The popularity of TikTok is a good indicator of this.
Digital PR to deepen brand presence
Digital PR, in many ways similar to traditional PR, will gain the most popularity in 2020. This powerful strategy to improve online brand presence and visibility can help businesses communicate directly with their target audience as well as tailor their messages. Since 64% of people rely on Internet search engines when looking for a product or service, and 93% check online reviews before making a decision, raising brand awareness and developing connections between you and the target consumer can help businesses strengthen their competitive position.
Crisis communication in the digital age
The ‘always online’ reality means that even a trivial customer service problem can now escalate into a reputation firestorm. This means that companies must always be prepared and adapt their response strategies accordingly. PR people need to be prepared to prevent such incidents, and more and more companies need to focus on the crisis communication and reputation management plan to prevent major disasters.