Social Media Communication:
Social Media Communication refers to the means of interactions with people in which they exchange, share and create ideas and informations in virtual communities and networks. There are various social media communication modes are available now a days. Few among them being:
- Personal Website and Blogs
- Online ECommerce sites like Amazon, Ebay
- Instagram, You Tube, Twitter etc.
- Online Campaigning and Branding
Characteristics of Social Media Communications:
Advantages to Brand having Social Media Presence:
- Increase Brand Awareness
- More Inbound traffic and hence more probability of revenue growth
- Improved search engine ranking
- Better Customer satisfaction and better relationship with customers
- Improve brand loyalty
- More brand authority
- Cost effective way to target bigger set of population
Recommendation to the Company:
- My first recommendation to the company is to create a separate division for handling social media relation and adevrtisement for the company.
- Special importance to be given to the feedback given online because its normal human tendency to tell truth when they know no body is watching them or they are anonymous. So feedback should be taken seriously.
- This division inturn will have following modular subdivisions:
- Social media Campaigning and Marketing Division
- Social Media Customer Support division
- Online Service Providing division
- Social media Campaigning and Marketing Division : will take care of our online presence in terms of branding and campaigning. Which includes following functionalities
- Creating official pages and account in following sites:
- Facebook, Twitter, Instagram
- Personal Website for the Fasion line clothing
- You Tube channel for the brand and sharing content regularly for brand promotions.
- Official Website for the Fasion line clothing of the organization.
- Running online campaigns in above social media to constantly take feedback from the customer and audience to constantly innovate in the product.
- Social Media Customer Support divions: will take care of customer queries which are being posted in social media. It will take care of following cahnnels of social media:
- Replying and resolving issues faced by customer via various social media channels like Facebook, Twitter, You Tube.
- Resolving queries which are being posted on official website created above for tha brand
- Resolving issues raised via support mail attached in the website and other forums.
- Online Service Providing division : will move expand our organization from offline domain to online domain. It will provide following functionalities:
- Start servicing from the orders we get from our official websites.
- Start listing our product in other online ECommerce portal as well like Amazon or Ebay.
- Tiing up with various online vendors and wholesalers who can purchase our product online.
- Online lucrative discount scheme for ordering in bulk could be another scheme which could be handled by this divion.
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