Throughout the supply chain in a poultry industry, there are several processes between the raw materials (corn, soya, and wheat) and the end product (chicken cutlets). For example, raw materials will be used in the production of chicken feed which will later be used in a breeding farm. The breeding farm will then produce eggs that will be sent to a hatchery. After hatching, baby chickens will be sent to a rearing farm until they are old enough to be sent to a slaughterhouse and finally to a processing plant that produces chicken cutlets that will be sold to business buyers. A single company may decide to integrate all these stages in this chain by having upstream units produce goods that downstream units use as input in order to control the supply chain, from manufacturing to end sales.
A) What strategy does this implementation best describe?
B) Would you choose to implement this strategy? Give at least 5 reasons to support your answer.