1 answer

Madina Electrical Corporation manufactures electric motors for commercial use. The company produces three models called SM,...

Question:

Madina Electrical Corporation manufactures electric motors for commercial use. The company produces three models called SM, DM and HDM. The company uses a job costing system with manufacturing overhead applied on the basis of direct labour hours. The system has been in place with little change for 30 years. Product costs and annual sales data are as follows:

SM

DM

HDM

Annual sales (units)

42500

1700

20000

Product costs:

Raw material

$27.50

$47.75

$73.00

Direct labour

$20.00

$35.00

$35.00

Manufacturing overhead

$240.00

$350.00

$350.00

For the past 13 years, the company’s pricing formula has been to set each product’s budgeted price at 110 per cent of its full product cost. Recently, however, the SM motor has come under increasing price pressure from offshore competitors. As a result, the price on the SM has been lowered to $210.

The company CEO recently asked the financial controller, ‘Why can’t we compete with these other companies? They’re selling motors just like our SM for $290. That’s only $2.50 more than our production cost. Are we really that inefficient?

The financial controller responded by saying, ‘I think this is due to an outmoded product costing system. As you may remember, I raised a red flag about our system when I came on board last year. But the decision was to keep our current system in place. In my opinion, our product costing system is distorting our product costs. Let me run a few numbers to demonstrate what I mean’.

Getting the CEO’s go-ahead, the financial controller compiled the basic data needed to implement an Activity-Based Costing system. These data are displayed in the following tables. The percentages are the proportion of each activity driver consumed by each product line.

Product lines

Activity

Activity driver

SM

DM

HDM

Depreciation, machinery

Machine time

40%

13%

47%

Maintenance, machinery

Machine time

40%

13%

47%

Engineering

Engineering hours

47%

6%

47%

Inspection and repair of defects

Engineering hours

47%

6%

47%

Purchasing, receiving and shipping Material handling

Number of material orders

47%

8%

45%

Depreciation, taxes and insurance for factory Miscellaneous manufacturing overhead

Factory space usage

42%

15%

43%

Activity Costs

Activity

Estimated costs ($)

Depreciation, machinery

2675000

Maintenance, machinery

175000

Engineering

650000

Inspection and repair of defects

475200

Purchasing, receiving and shipping

389600

Material handling

500000

Depreciation, taxes and insurance for factory

600000

Miscellaneous manufacturing overhead

742500

Required

Read the above scenario and write a report to the managing director discussing the following key areas:

  1. How Madina Electrical’s traditional product costing system distorts the product costs of the SM, DM and HDMs and prices. Note: You are required to calculate per unit cost and target price.
  2. Discuss general problems associated with Madina Electrical Corporation traditional costing system and highlight any indicators that the current costing system is outdated and flawed.
  3. Calculate per unit cost and target price for each product line using Activity-Based Costing (ABC) system. (Note: calculate the rate per activity driver to be used in the desired activity-based costing system. Round up to the nearest two decimal points)
  4. Discuss costs and benefits of adopting Activity Based Costing for Madina Electrical Corporation.
  5. Analyse and explain the differences in the product costs and target prices for each product line between the two alternative costing systems. Discuss likely reasons for the identified differences.

Report should incorporate the following sections:

  1. Cover page
  2. Executive summary
  3. Table of contents
  4. Introduction
  5. Body
  6. Conclusion
  7. Reference list (8-10 references must be cited)

To achieve this task, you are required to:

  • review journal articles to discuss traditional product costing systems and articles to discuss the appropriateness of the contemporary approaches to cost allocations (e.g. ABC approach) to resolve the issues of costing.

Answers

Cover page : Evaluation of costing system for the company.

Executive summary: Evaluation of benefits of activity based costing system over the company's traditional costing system.

Table of contents:

1)Allocation of overheads

2)Calculation of overhead rate per unit

3)Calculation of unit cost and target price.

Introduction: This report consists of evaluation of abc costing system over the traditional costing system.

Body: as below

1)Allocation of overheads based on activity based costing

Activity Associated cost SM DM HDM SM DM HDM

Depreciation,

Machinery

2675000 40% 13% 47% 1070000 347750 1257250

Maintenance,

Machinery

175000 40% 13% 47% 70000 22750 82250
Engineering 650000 47% 6% 47% 305500 39000 305500
Inspection and repair of defects 475200 47% 6% 47% 223344 28512 223344
Purchasing, receiving and shipping 389600 47% 8% 45% 183112 31168 175320
Material handling 500000 47% 8% 45% 235000 40000 225000
Depreciation Taxes and insurance of factory 600000 42% 15% 43% 252000 90000 258000
Miscellaneous Manufacturing Overhead 742500 42% 15% 43% 311850 111375 319275
Allocated Total overheads 2650806 710555 2845939

2)Calculation of overhead rate as per Activity based costing system

Particulars SM DM HDM
Allocated overheads 2650806 710555 2845939
Units 42500 1700 20000
Overhead rate per unit 62.3719 417.9735 142.2969

3 )Calculation of unit cost and selling price as per Activity based costing

Particulars SM DM HDM
RAW MATERIAL 27.5 47.75 73
DIRECT LABOUR 20 35 35
Overheads 62.3719 417.9735 142.2969
Total cost per unit 109.8719 500.7235 250.2969
Desired profit 10.98719 50.07235 25.02969
Target Price to be fixed (110% of total cost) 120.8590 550.79585 275.32659

Conclusion : As the Management was using allocation of overheads using direct labour hours the product SM became over priced as compared to the cost as per Activity based costing.

In activity based costing Activities are traced and recorded and then the overheads are allocated based on those activities so this system gives more accurate valuation of costs.

Also it was said that competitors were charging 290 for production SM so it highly profitable due to its low cost.

Therefore the company has to introduce activity based costing system for allocation of overheads.

.

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