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# I need help with my home work please. To increase adult immunization rate in the state...

###### Question:

I need help with my home work please.

To increase adult immunization rate in the state of New Hampshire, using the parent as the target audience. Answer the following 6 social marketing steps in their category to complete it.

Goal:

7. Motivators: What does your target audience say will make it more likely that they would

do the behavior? Ask them if there is something you can give them, say to them, or

show them that would help them.

Competition:

8. What are the major competing alternative behaviors?

9. What benefits do your audiences associate with these behaviors?

10. What costs do your audiences associate with these behaviors?

Influential others:

11. Relative to the desired behavior, who does your target audience listen to, watch, or look

up to?

12. What do you know about what these midstream audiences are currently saying and

doing regarding the desired behavior?

## Answers

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