1 answer

Explain how packaging adds value for consumers and retailers.

Question:

Explain how packaging adds value for consumers and retailers.


Answers

For retailers , packing matters in terms of space required to keep the product, amount of effort needed to display the same on the shelves, light weight and most important is “turnover rate”. If a retailer has a home brand then he would look for the same for positioning along with the other brands. For consumer, it is more to do with look and feel of the packaging, what he see in advertising and actually what he gets. Packaging which offers sense of confidence and experience, satisfies the consumer for the dependable brand with the premium pricing. In the both the cases, packaging should be safe and convenient for the consumer as well as the retailer.

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