Answers
1. Two critical factors impacting the strategic plan at Fun Spotare : Purely untapped market and Calm & serene location.
2. The mission statment “there’s something here foreveryone” is very much market oriented since it caters to allsegments of the market - corporates, individuals, kids andfamilies.
3. Ron & Gail monitor the business portfolio bychanging/upgrading the rides, including added attractions and byhaving catering to additional segments of consumers.
4. Fun Spot falls in the 1st quadrant i.e.
It is a Star. Thereason for this business to be a star is that the business isexperiencing a very high growth rate and has no competitors. Themarket is still very under penetrated, so, there is a hugepotential for growth. The market share is totally dominated by Funspot due to absence of competition.
5. Market penetration strategy:
- Providing Good deals (discounts etc.) to corporate houses
- Attracting more people to organise Weddings at Fun Spot
- Providing lodging to visitors - soemthing like a Resort with aSpa
- Added attractions for kids like candies stand etc.
6.
Ron & Gail focus on continuosly renopvating the rides andadding newer attractions that focus on all segments of themarket
.