1 answer

As you acquire knowledge on now mass media and its component parts impact health communication, research...

Question:

As you acquire knowledge on now mass media and its component parts impact health communication, research and discuss examples of key features of news media communication programs intended to reach and engage vulnerable or underserved groups. Compare such features and program-specific factors to those discussed in the chapter

please answer In 2-3 paragraphs,


Answers

it. New media (and effects on old media)

• New emerging modem media technologies

• Everything on internet: edcational resoruces.

• ocmmunicaiton services, social networking, web

browsers, ecommerce. audio/video podcast

• improve features of previous forms but rarely

make olderforms obsolete

• May not be unique in iteself but (hanges our lives

largely

• Provide us new ways to experience things (music,

Walkman. ipod) but also old ones have own

uniqueness

Some of the mostly used mass media _,

• YouTube

• leading media outlet for public expression (video

sharing piatforml

• Can find basically everyhting on youtube

"acceptable platform forWidespread sharing o

fillegally reproduced materials"

• Distributor of popular culture and creative outlet

• Can make products on commercial media

popular, challenge promotional reach of mass

media but also is usercreated content challenging

popular culture

• Smartphones

• Ahonen categorizes all print together and argues

that smartphones should have a category oftheir

own

• "mobile is most pervasive technology on planet" ,

• more so than all other forms of media

Mass media plays a crucial role in disseminating

health information and increasing awareness about

health education Media not only spread

awareness, but also inform and educate people

over a period oftime This ultimately helps in the

change of attitude & behavior of audience for

achieving better health.

A change in the exrsting mass media would of

course would lead to its advancement and hence

would help to disseminate health information in a

more easierand simplerway. Forexample ,

Telehealth is used forconsulfation in remote areas .

.

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