## Answers

Answer 29:

Option D. In new product development process, screening involves evaluating the ideas in terms of a new product checklist.

Answer 22:

Option C. All the options mentioned above are characteristic of a service except they tend to be adopted slowly than products because of the difficulty in assessing quality. The quality can be assessed in services.

Answer 13:

Option A. Less for much less involves meeting customer's lower quality requirements at the lowest possible price.

Answer 11:

Option B.

Market Segmentation refers to a single market approach focused on a small market away from the so called center of the total market.

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