What should an organization do once it has determined the sources of information to fulfill the marketing research objectives?

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Question:

What should an organization do once it has determined the sources of information to fulfill the marketing research objectives?

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Answer: it is important to consider the costs and benefits of the research effortExplanation:Cost-benefit analysis (CBA) is the form of economic evaluation most useful for resource allocation investigation between government-financed activities and within the productive sectors. Cost analysis is the basis of all economic studies because it quantifies the costs associated with a given intervention. The costs of the program may include, but are not limited to, vaccines, vaccine administration, efforts to address adverse events, and public education. Cost-benefit analysis is an extension of cost analysis that further accounts for the monetary benefits from a policy or program. Benefits are usually calculated as a function of the total cost of a disease in the presence and absence of an intervention. In a cost-benefit analysis, results are usually presented as ratios of the benefits from the intervention to the costs of conducting the program .

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