How are sport personalities portrayed by the media and how the portrayal influence people

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Question:

how are sport personalities portrayed by the media and how the portrayal influence people

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A sportsperson is portrayed differently by the media. They good image of the sports person encourages more sponsors and affection from the people. However, display of the negative image and personal information hampers the image of the sports person. Too much interference by the media causes anger in the sportsperson and may lead to lash out in media and subsequently damage of their image as well as career. 

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