Donna's Restaurant is a popular café that specializes in home-cooked meals, friendly service, and a menu that contains vegan and vegetarian dishes, (menu items that no other restaurant in the area offers). Donna's Restaurant is engaging in strategic positioning by offering the unique menu items of vegan and vegetarian dishes.True/False?
1 answer
Question:
Donna's Restaurant is a popular café that specializes in home-cooked meals, friendly service, and a menu that contains vegan and vegetarian dishes, (menu items that no other restaurant in the area offers). Donna's Restaurant is engaging in strategic positioning by offering the unique menu items of vegan and vegetarian dishes.True/False?
Answers
Answer: TrueExplanation: Strategic positioning refers to the different position a company makes by taking certain actions and implementing some special strategies.In the given case, Donna's restaurant is offering some services to the customers that no other entity in the industry is serving, which is resulting in a unique image of Donna in the industry.Thus, from the above we can conclude that the answer is true.
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