Categorize each of the following items as an S-strength, W-weakness, O-opportunity, or T-threat. " WALMART SWOT ANALYSIS" Established Name Brand Low Prices-Low Cost Leadership Unfair Employment Practices Pressures Suppliers on Cost Recession Other big box retailers-Target Small Towns International Markets Products Made in China Product Safety Large Purchases –Buy in Bulk Internet Retailing Customer Base No Urban Locations Health Care for Employees Global Presence Price Competition Product Qualit
Question:
Established Name Brand
Low Prices-Low Cost Leadership
Unfair Employment Practices
Pressures Suppliers on Cost
Recession
Other big box retailers-Target
Small Towns
International Markets
Products Made in China
Product Safety
Large Purchases –Buy in Bulk
Internet Retailing
Customer Base
No Urban Locations
Health Care for Employees
Global Presence
Price Competition
Product Quality
Customer service
Distribution/Logistics System
One Stop Shop
In 15 Countries—not in Europe except for United Kingdom
Sam’s Club
Minimum Wage Laws
Rising Labor Costs in China
Healthcare Costs
12% Lower Grocery Prices
Litigation by employees
Target Superior Merchandising Capability
Community Resistance
Home Delivery of Goods
Growth of Aldi Food Chain-Europe/North America
Poor Working Conditions
Dollar stores
Online Retailers
Answers
Answer:Established Name Brand - S - Brings in more customers Low Prices(Low Cost Leadership ) - S - Retaining customers Unfair Employment Practices - T - Negatively affects the brand image Pressures Suppliers on Cost - S - Have bargaining power on suppliersRecession - T - Can bring down customer spending Other big box retailers(Target) - T - Competition Small Towns - O - Not many players International Markets - O - Growth prospects Products Made in China - O - Lower pricesProduct Safety - S - Retaining customers Large Purchases (Buy in Bulk) - S - Cost savings Internet Retailing - O - New growth opportunityCustomer Base - S - Large customer baseNo Urban Locations - O - Opportunity to expandHealth Care for Employees - S - Employee satisfactionGlobal Presence - S - Large customer basePrice Competition - O - Best in industryProduct Quality - Retaining customersCustomer service- S - Retaining customers Distribution/Logistics System - S - Lower costsOne Stop Shop - S - Retaining customersIn 15 Countries—not in Europe except for United Kingdom - Opportunity to grow in EuropeSam’s Club - O - Customer loyaltyMinimum Wage Laws - T - Higher costsRising Labor Costs in China - T - Higher costsHealthcare Costs - T - Higher costs12% Lower Grocery Prices - S - Cost leadershipLitigation by employees - T - Negatively affects the brand imageTarget Superior Merchandising Capability - O - CompetitionCommunity Resistance - T - Negatively affects the brand imageHome Delivery of Goods - O - Growth prospectsGrowth of Aldi Food Chain-Europe/North America - T - CompetitionPoor Working Conditions - T - Negatively affects the brand image Dollar stores - T - Competition Online Retailers - T - Competition