Among the many factors that influence purchasing decisions are _____, who control the flow of information within an organization. a. influencers b. users c. deciders d. buyers e. gatekeepers

1 answer
Question:

Among the many factors that influence purchasing decisions are _____, who control the flow of information within an organization.
a. influencers
b. users
c. deciders
d. buyers
e. gatekeepers

Answers

Answer: gatekeepers                       Explanation: Gatekeeper refers to a member of a judgment-making system or social circle acting to suppress or deter purchasing by restricting the flow of details and information exposure to the purchasing center's members. A parent who does not permit her children in the store to choose from a sweetened cereal serves as just a gatekeeper. In a company, the gatekeeper is almost the same as the picture that the term brought to mind — anyone sitting right at an access point to avoid undesired traffic. This is the individual tasked with keeping a judgment-maker from being distracted by what they or he find insignificant and distracting guests and interviewees to be.

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